9 Best Sales Automation Tools: Key Unique Features & Pricing

Sales automation tools or software are designed to automate repetitive tasks and processes carried out by your sales team. These tools save time and increase efficiency with little to no monitoring required. As a business owner, consider the effort your marketing and sales teams invest in generating leads for your business. To maximize this effort and remain competitive, it is essential to invest in effective sales automation solutions that meet your business needs.

Benefits of Sales Automation Tools

There are various sales automation tools tailored to meet different business needs. Here are some examples:

Sales Pipeline Management
Personalized Email Sending
Automated Prospecting Systems

• Chatbots
  Sales Lead Automation
  Sales Forecasting
  Auto Dialing
  Report Generation, and more.

When choosing a sales automation tool, consider which processes your business relies on the most.

So, what are the benefits of using sales automation software?

Improved Performance
Faster Deal Closures
High-Quality Leads
Easy and Accurate Reporting & Forecasting
Increased Client Retention
Enhanced Customer Relationships

After exploring these benefits, you might wonder:

What are the best sales automation tools available? We have compiled a list of the nine best sales automation tools, including their key features and pricing details, to help you make an informed choice.

Lystloc

Lystloc is a leading field workforce management app that offers a range of features, including:

• Real-time location tracking
• Location-based attendance
• Task management
• Meeting notes
• Customized reports
• API integrations

Lystloc automates reporting, attendance management, and lead management, which enhances employee productivity. This makes it one of the top sales automation tools available.

Pipedrive

Pipedrive helps automate repetitive administrative tasks, personalized emails, and other sales-related activities, allowing your sales team to focus more on the actual selling process. Its key features include:

• Sales automation platform
• Lead management
• Email builder
• Insights and reports
• Marketing automation

Pipedrive offers four pricing plans: Essential, Advanced, Professional, and Enterprise, starting at USD 9.90. A 14-day free trial is also available.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is an advanced sales tool used to build and maintain relationships with leads for your business. Networking is an inevitable part of sales; this sales lead automation tool makes it easy for you. The key features are

• Advanced leads search
• Custom Lists
• Lead recommendations
• CRM Integrations

LinkedIn also offers a sales insights tool for data analytics purposes. Three plans are available: Core, Advanced, and Advanced Plus. After a one-month free trial, the monthly cost is INR 3999 if billed annually.

Optimizing your LinkedIn profile is crucial when using LinkedIn Sales Navigator. Profile optimization will increase visibility, helping you appear higher in search results and making it easier for potential clients and recruiters to find you. Its well-crafted profile projects professionalism and reliability, which are essential for building trust with prospects. By showcasing your expertise and experience, you can attract more qualified leads and improve your conversion rates.

Yesware

Yesware is a tool that helps you manage your email by scheduling and tracking your communications effectively. This enhances your email outreach and can lead to increased revenue. Key features of Yesware include:

• Email tracking and scheduling
• Customizable templates
• Email engagement rates
• Salesforce and LinkedIn integration
• Reporting and analytics

Yesware offers several pricing plans: Pro, Premium, and Enterprise, priced at USD 15, 35, and 65, respectively. There’s also a customizable plan option and a free forever option with limited features for beginners.

Freshsales

If your primary goal is to manage opportunities and convert more prospects into customers, then FreshSales is an excellent choice for your business. It tracks and monitors every opportunity while providing data trends that aid in making informed business decisions. Key features include:

• Contact Management
• Email Integration
• Deal Management
• Sales Reports
• AI-Powered Assistant

The pricing plans are Growth, Pro, and Enterprise, starting at INR 999 plus taxes when billed annually. A free plan with limited features is also available.

EngageBay

EngageBay is an ideal and reliable automated sales system designed for small businesses. It is an all-in-one suite that includes marketing products, CRM & sales, and service solutions. Key features include:

• Email Marketing
• Landing Pages
• Web Forms
• Appointment Scheduling
• Contact Management

The CRM & Sales package offers three pricing plans: Basic, Growth, and Pro, starting at USD 10.39 per month, along with a free plan.

InsideSales

InsideSales is an enterprise sales engagement platform that accelerates business revenue. It is a useful tool for building a better pipeline and closing deals more quickly. Their product, Playbooks, automates administrative tasks and manages workflows and lead management. Key features include:

• Data + AI Model
• Sales Cadence
• Task Prioritization
• CRM Integration

Pricing for InsideSales products is customized based on the specific products and solutions you choose, and this information is available upon request.

Hyperise

Are you concerned about creating a personalized visual prospecting campaign for your business? Hyperise is the perfect tool for you! It excels at personalizing your sales outreach. Here are the key features:

• Image Personalization
• Video Personalization
• Website (Landing Pages) Personalization

• Integrations

The monthly pricing plans are as follows:
Images: $69 per seat
Websites: $99 per seat
Videos: $149 per seat

JustCall

Cold calling and follow-up calls are essential for any sales team. JustCall is a cloud phone system designed for sales and support teams, helping your business close more deals. Here are its key features:

• AI-Powered Conversation Intelligence
• SMS Campaigns
• Appointment Scheduler

The pricing plans available are:
Standard: $19/month
Premium: $29/month
Custom Plan: $49/month

To Sum Up

I hope you find this guide helpful. All of these sales automation tools offer a free trial period, so you can experiment and find the best fit for your business. Once your sales team becomes familiar with the features, they’ll discover that a significant portion of mundane sales tasks is automated. This will enhance their productivity and help your business achieve greater success.